USSC
- United States Supreme Court
Matsushita
Electric Industrial Company v Zenith Radio Corporation 475
US 574 (1986)
I
- COMENTARIO
En
este caso Zenith alegó que los fabricantes japoneses de televisiones
estaban comprometidos a lo largo de dos décadas de esfuerzos para
ponerles precios predatorios de manera de eliminar a los fabricantes
no japoneses del mercado.
La
Corte consideró que no era sostenible un pacto de precios
predatorios de veinte años, enunciación que era inherentemente
irracional, porque el volumen de las pérdidas habría eliminado toda
expectativa en ganancias. Además se mostró escéptica respecto de
la afirmada alta barrera para el acceso de nuevos fabricantes al
mercado.
II
- TEXTO COMPLETO DE LA SENTENCIA
“U.S.
Supreme Court
MATSUSHITA
ELEC. INDUSTRIAL CO. v. ZENITH RADIO, 475 U.S. 574 (1986)
475
U.S. 574
MATSUSHITA
ELECTRIC INDUSTRIAL CO., LTD, ET AL. v. ZENITH RADIO CORP. ET AL.
CERTIORARI TO THE UNITED STATES COURT OF APPEALS FOR THE THIRD CIRCUIT
No. 83-2004.
Argued November 12, 1985
Decided March 26, 1986
CERTIORARI TO THE UNITED STATES COURT OF APPEALS FOR THE THIRD CIRCUIT
No. 83-2004.
Argued November 12, 1985
Decided March 26, 1986
Petitioners
are 21 Japanese corporations or Japanese-controlled American
corporations that manufacture and/or sell "consumer electronic
products" (CEPs) (primarily television sets). Respondents are
American corporations that manufacture and sell television sets. In
1974, respondents brought an action in Federal District Court,
alleging that petitioners, over a 20-year period, had illegally
conspired to drive American firms from the American CEP market by
engaging in a scheme to fix and maintain artificially high prices for
television sets sold by petitioners in Japan and, at the same time,
to fix and maintain low prices for the sets exported to and sold in
the United States. Respondents claim that various portions of this
scheme violated, inter alia, 1 and 2 of the Sherman Act, 2(a) of the
Robinson-Patman Act, and 73 of the Wilson Tariff Act. After several
years of discovery, petitioners moved for summary judgment on all
claims. The District Court then directed the parties to file
statements listing all the documentary evidence that would be offered
if the case went to trial. After the statements were filed, the court
found the bulk of the evidence on which respondents relied was
inadmissible, that the admissible evidence did not raise a genuine
issue of material fact as to the existence of the alleged conspiracy,
and that any inference of conspiracy was unreasonable. Summary
judgment therefore was granted in petitioners' favor. The Court of
Appeals reversed. After determining that much of the evidence
excluded by the District Court was admissible, the Court of Appeals
held that the District Court erred in granting a summary judgment and
that there was both direct and circumstantial evidence of a
conspiracy. Based on inferences drawn from the evidence, the Court of
Appeals concluded that a reasonable factfinder could find a
conspiracy to depress prices in the American market in order to drive
out American competitors, which conspiracy was funded by excess
profits obtained in the Japanese market.
Held:
The
Court of Appeals did not apply proper standards in evaluating the
District Court's decision to grant petitioners' motion for summary
judgment. Pp. 582-598.
(a)
The "direct evidence" on which the Court of Appeals relied
- petitioners' alleged supracompetitive pricing in Japan, the "five
company [475 U.S. 574, 575] rule" by which each Japanese
producer was permitted to sell only to five American distributors,
and the "check prices" (minimum prices fixed by agreement
with the Japanese Government for CEPs exported to the United States)
insofar as they established minimum prices in the United States -
cannot by itself give respondents a cognizable claim against
petitioners for antitrust damages. Pp. 582-583.
(b)
To survive petitioners' motion for a summary judgment, respondents
must establish that there is a genuine issue of material fact as to
whether petitioners entered into an illegal conspiracy that caused
respondents to suffer a cognizable injury. If the factual context
renders respondents' claims implausible, i. e., claims that make no
economic sense, respondents must offer more persuasive evidence to
support their claims than would otherwise be necessary. To survive a
motion for a summary judgment, a plaintiff seeking damages for a
violation of 1 of the Sherman Act must present evidence "that
tends to exclude the possibility" that the alleged conspirators
acted independently. Thus, respondents here must show that the
inference of a conspiracy is reasonable in light of the competing
inferences of independent action or collusive action that could not
have harmed respondents. Pp. 585-588.
(c)
Predatory pricing conspiracies are by nature speculative. They
require the conspirators to sustain substantial losses in order to
recover uncertain gains. The alleged conspiracy is therefore
implausible. Moreover, the record discloses that the alleged
conspiracy has not succeeded in over two decades of operation. This
is strong evidence that the conspiracy does not in fact exist. The
possibility that petitioners have obtained supracompetitive profits
in the Japanese market does not alter this assessment. Pp. 588-593.
(d)
Mistaken inferences in cases such as this one are especially costly,
because they chill the very conduct that the antitrust laws are
designed to protect. There is little reason to be concerned that by
granting summary judgment in cases where the evidence of conspiracy
is speculative or ambiguous, courts will encourage conspiracies. Pp.
593-595.
(e)
The Court of Appeals erred in two respects: the "direct
evidence" on which it relied had little, if any, relevance to
the alleged predatory pricing conspiracy, and the court failed to
consider the absence of a plausible motive to engage in predatory
pricing. In the absence of any rational motive to conspire, neither
petitioners' pricing practices, their conduct in the Japanese market,
nor their agreements respecting prices and distributions in the
American market sufficed to create a "genuine issue for trial"
under Federal Rule of Civil Procedure 56(e). On remand, the Court of
Appeals may consider whether there is other, unambiguous evidence of
the alleged conspiracy. Pp. 595-598.
723
F.2d 238, reversed and remanded. [475 U.S. 574, 576]
POWELL,
J., delivered the opinion of the Court, in which BURGER, C. J., and
MARSHALL, REHNQUIST, and O'CONNOR, JJ., joined. WHITE, J., filed a
dissenting opinion, in which BRENNAN, BLACKMUN, and STEVENS, JJ.,
joined, post, p. 598.
Donald
J. Zoeller argued the cause for petitioners. With him on the briefs
were John L. Altieri, Jr., Harold G. Levison, Peter J. Gartland,
James S. Morris, Kevin R. Keating, Charles F. Schirmeister, Ira M.
Millstein, A. Paul Victor, Jeffrey L. Kessler, Carl W. Schwarz,
Michael E. Friedlander, William H. Barrett, Donald F. Turner, and
Henry T. Reath.
Charles
F. Rule argued the cause pro hac vice for the United States as amicus
curiae urging reversal. With him on the brief were Acting Solicitor
General Wallace, Charles S. Stark, Robert B. Nicholson, Edward T.
Hand, Richard P. Larm, Abraham D. Sofaer, and Elizabeth M. Teel.
Edwin
P. Rome argued the cause for respondents. With him on the brief were
William H. Roberts, Arnold I. Kalman, Philip J. Curtis, and John
Borst, Jr.
[Footnote
] Briefs of amici curiae urging reversal were filed for the
Government of Japan by Stephen M. Shapiro; and for the American
Association of Exporters and Importers et al. by Robert Herzstein and
Hadrian R. Katz.
Briefs
of amici curiae were filed for the Government of Australia et al. by
Mark R. Joelson and Joseph P. Griffin; and for the Semiconductor
Industry Association by Joseph R. Creighton.
JUSTICE
POWELL delivered the opinion of the Court.
This
case requires that we again consider the standard district courts
must apply when deciding whether to grant summary judgment in an
antitrust conspiracy case.
I
Stating
the facts of this case is a daunting task. The opinion of the Court
of Appeals for the Third Circuit runs to 69 pages; the primary
opinion of the District Court is more than three times as long. In re
Japanese Electronic Products [475 U.S. 574, 577]
Antitrust
Litigation, 723 F.2d 238 (CA3 1983); 513 F. Supp. 1100 (ED Pa. 1981).
Two respected District Judges each have authored a number of opinions
in this case; the published ones alone would fill an entire volume of
the Federal Supplement. In addition, the parties have filed a
40-volume appendix in this Court that is said to contain the essence
of the evidence on which the District Court and the Court of Appeals
based their respective decisions.
We
will not repeat what these many opinions have stated and restated, or
summarize the mass of documents that constitute the record on appeal.
Since we review only the standard applied by the Court of Appeals in
deciding this case, and not the weight assigned to particular pieces
of evidence, we find it unnecessary to state the facts in great
detail. What follows is a summary of this case's long history.
A
Petitioners,
defendants below, are 21 corporations that manufacture or sell
"consumer electronic products" (CEPs) - for the most part,
television sets. Petitioners include both Japanese manufacturers of
CEPs and American firms, controlled by Japanese parents, that sell
the Japanese-manufactured products. Respondents, plaintiffs below,
are Zenith Radio Corporation (Zenith) and National Union Electric
Corporation (NUE). Zenith is an American firm that manufactures and
sells television sets. NUE is the corporate successor to Emerson
Radio Company, an American firm that manufactured and sold television
sets until 1970, when it withdrew from the market after sustaining
substantial losses. Zenith and NUE began this lawsuit in 1974,
(Footnote 1) claiming that petitioners had illegally conspired to
drive [475 U.S. 574, 578]
American
firms from the American CEP market. According to respondents, the
gist of this conspiracy was a "`scheme to raise, fix and
maintain artificially high prices for television receivers sold by
[petitioners] in Japan and, at the same time, to fix and maintain low
prices for television receivers exported to and sold in the United
States.'" 723 F.2d, at 251 (quoting respondents' preliminary
pretrial memorandum). These "low prices" were allegedly at
levels that produced substantial losses for petitioners. 513 F.
Supp., at 1125. The conspiracy allegedly began as early as 1953, and
according to respondents was in full operation by sometime in the
late 1960's. Respondents claimed that various portions of this scheme
violated 1 and 2 of the Sherman Act, 2(a) of the Robinson-Patman Act,
73 of the Wilson Tariff Act, and the Antidumping Act of 1916.
After
several years of detailed discovery, petitioners filed motions for
summary judgment on all claims against them. The District Court
directed the parties to file, with preclusive effect, "Final
Pretrial Statements" listing all the documentary evidence that
would be offered if the case proceeded to trial. Respondents filed
such a statement, and petitioners responded with a series of motions
challenging the admissibility of respondents' evidence. In three
detailed opinions, the District Court found the bulk of the evidence
on which Zenith and NUE relied inadmissible.(Footnote 2).
The
District Court then turned to petitioners' motions for summary
judgment. In an opinion spanning 217 pages, the court found that the
admissible evidence did not raise a genuine issue of material fact as
to the existence of the alleged [475 U.S. 574, 577] conspiracy. At
bottom, the court found, respondents' claims rested on the inferences
that could be drawn from petitioners' parallel conduct in the
Japanese and American markets, and from the effects of that conduct
on petitioners' American competitors. 513 F. Supp., at 1125-1127.
After reviewing the evidence both by category and in toto, the court
found that any inference of conspiracy was unreasonable, because (i)
some portions of the evidence suggested that petitioners conspired in
ways that did not injure respondents, and (ii) the evidence that bore
directly on the alleged price-cutting conspiracy did not rebut the
more plausible inference that petitioners were cutting prices to
compete in the American market and not to monopolize it. Summary
judgment therefore was granted on respondents' claims under 1 of the
Sherman Act and the Wilson Tariff Act. Because the Sherman Act 2
claims, which alleged that petitioners had combined to monopolize the
American CEP market, were functionally indistinguishable from the 1
claims, the court dismissed them also. Finally, the court found that
the Robinson-Patman Act claims depended on the same supposed
conspiracy as the Sherman Act claims. Since the court had found no
genuine issue of fact as to the conspiracy, it entered judgment in
petitioners' favor on those claims as well. (Footnote 3) [475 U.S.
574, 580]
B
The
Court of Appeals for the Third Circuit reversed. (Footnote 4) The
court began by examining the District Court's evidentiary rulings,
and determined that much of the evidence excluded by the District
Court was in fact admissible. 723 F.2d, at 260-303. These evidentiary
rulings are not before us. See 471 U.S. 1002 (1985) (limiting grant
of certiorari).
On
the merits, and based on the newly enlarged record, the court found
that the District Court's summary judgment decision was improper. The
court acknowledged that "there are legal limitations upon the
inferences which may be drawn from circumstantial evidence," 723
F.2d, at 304, but it found that "the legal problem . . . is
different" when "there is direct evidence of concert of
action." Ibid. Here, the court concluded, "there is both
direct evidence of certain kinds of concert of action and
circumstantial evidence having some tendency to suggest that other
kinds of concert of action may have occurred." Id., at 304-305.
Thus, the court reasoned, cases concerning the limitations on
inferring conspiracy from ambiguous evidence were not dispositive.
Id., at 305. Turning to the evidence, the court determined that a
factfinder reasonably could draw the following conclusions:
1.
The Japanese market for CEPs was characterized by oligopolistic
behavior, with a small number of producers meeting regularly and
exchanging information on price and other matters. Id., at 307. This
created the opportunity for a stable combination to raise both prices
and profits in Japan. American firms could not attack such a
combination because the Japanese Government imposed significant
barriers to entry. Ibid.
2.
Petitioners had relatively higher fixed costs than their American
counterparts, and therefore needed to [475 U.S. 574, 581]
operate
at something approaching full capacity in order to make a profit.
Ibid.
3.
Petitioners' plant capacity exceeded the needs of the Japanese
market. Ibid.
4.
By formal agreements arranged in cooperation with Japan's Ministry of
International Trade and Industry (MITI), petitioners fixed minimum
prices for CEPs exported to the American market. Id., at 310. The
parties refer to these prices as the "check prices," and to
the agreements that require them as the "check price
agreements."
5.
Petitioners agreed to distribute their products in the United States
according to a "five company rule": each Japanese producer
was permitted to sell only to five American distributors. Ibid.
6.
Petitioners undercut their own check prices by a variety of rebate
schemes. Id., at 311. Petitioners sought to conceal these rebate
schemes both from the United States Customs Service and from MITI,
the former to avoid various customs regulations as well as action
under the antidumping laws, and the latter to cover up petitioners'
violations of the check-price agreements.
Based
on inferences from the foregoing conclusions, (Footnote 5)
the
Court of Appeals concluded that a reasonable factfinder could find a
conspiracy to depress prices in the American market in order to drive
out American competitors, which conspiracy was funded by excess
profits obtained in the Japanese market. The court apparently did not
consider whether it was as plausible to conclude that petitioners'
price-cutting behavior was independent and not conspiratorial. [475
U.S. 574, 582]
The
court found it unnecessary to address petitioners' claim that they
could not be held liable under the antitrust laws for conduct that
was compelled by a foreign sovereign. The claim, in essence, was that
because MITI required petitioners to enter into the check-price
agreements, liability could not be premised on those agreements. The
court concluded that this case did not present any issue of sovereign
compulsion, because the check-price agreements were being used as
"evidence of a low export price conspiracy" and not as an
independent basis for finding antitrust liability. The court also
believed it was unclear that the check prices in fact were mandated
by the Japanese Government, notwithstanding a statement to that
effect by MITI itself. Id., at 315.
We
granted certiorari to determine (i) whether the Court of Appeals
applied the proper standards in evaluating the District Court's
decision to grant petitioners' motion for summary judgment, and (ii)
whether petitioners could be held liable under the antitrust laws for
a conspiracy in part compelled by a foreign sovereign. 471 U.S. 1002
(1985). We reverse on the first issue, but do not reach the second.
II
We
begin by emphasizing what respondents' claim is not. Respondents
cannot recover antitrust damages based solely on an alleged
cartelization of the Japanese market, because American antitrust laws
do not regulate the competitive conditions of other nations'
economies. United States v. Aluminum Co. of America, 148 F.2d 416,
443 (CA2 1945) (L. Hand, J.); 1 P. Areeda & D. Turner, Antitrust
Law µ 236d (1978). (Footnote 6) Nor can respondents recover damages
for [475 U.S. 574, 583]
any
conspiracy by petitioners to charge higher than competitive prices in
the American market. Such conduct would indeed violate the Sherman
Act, United States v. Trenton Potteries Co., 273 U.S. 392
(1927);
United States v. Socony-Vacuum Oil Co., 310 U.S. 150, 223 (1940), but
it could not injure respondents: as petitioners' competitors,
respondents stand to gain from any conspiracy to raise the market
price in CEPs. Cf. Brunswick Corp. v. Pueblo Bowl-O-Mat, Inc., 429
U.S. 477, 488-489 (1977). Finally, for the same reason, respondents
cannot recover for a conspiracy to impose non-price restraints that
have the effect of either raising market price or limiting output.
Such restrictions, though harmful to competition, actually benefit
competitors by making supracompetitive pricing more attractive. Thus,
neither petitioners' alleged supracompetitive pricing in Japan, nor
the five company rule that limited distribution in this country, nor
the check prices insofar as they established minimum prices in this
country, can by themselves give respondents a cognizable claim
against petitioners for antitrust damages. The Court of Appeals
therefore erred to the extent that it found evidence of these alleged
conspiracies to be "direct evidence" of a conspiracy that
injured respondents. See 723 F.2d, at 304-305. [475 U.S. 574, 584]
Respondents
nevertheless argue that these supposed conspiracies, if not
themselves grounds for recovery of antitrust damages, are
circumstantial evidence of another conspiracy that is cognizable: a
conspiracy to monopolize the American market by means of pricing
below the market level. (Footnote 7)The thrust of respondents'
argument is that petitioners used their monopoly profits from the
Japanese market to fund a concerted campaign to price predatorily and
thereby drive respondents and other American manufacturers of CEPs
out of business. Once successful, according to respondents,
petitioners would cartelize the American CEP market, restricting
output and raising prices above the level that fair competition would
produce. The resulting monopoly profits, respondents contend, would
more than compensate petitioners for the losses they incurred through
years of pricing below market level.
The
Court of Appeals found that respondents' allegation of a horizontal
conspiracy to engage in predatory pricing, (Footnote 8) [475 U.S.
574, 585] if proved, (Footnote 9) would be a per se violation of 1 of
the Sherman Act. 723 F.2d, at 306. Petitioners did not appeal from
that conclusion. The issue in this case thus becomes whether
respondents adduced sufficient evidence in support of their theory to
survive summary judgment. We therefore examine the principles that
govern the summary judgment determination.
III
To
survive petitioners' motion for summary judgment, (Footnote 10)
respondents must establish that there is a genuine issue of material
[475 U.S. 574, 586] fact as to whether petitioners entered into an
illegal conspiracy that caused respondents to suffer a cognizable
injury. Fed. Rule Civ. Proc. 56(e); (Footnote 11)
First
National Bank of Arizona v. Cities Service Co., 391 U.S. 253, 288-289
(1968). This showing has two components. First, respondents must show
more than a conspiracy in violation of the antitrust laws; they must
show an injury to them resulting from the illegal conduct.
Respondents charge petitioners with a whole host of conspiracies in
restraint of trade. Supra, at 582-583. Except for the alleged
conspiracy to monopolize the American market through predatory
pricing, these alleged conspiracies could not have caused respondents
to suffer an "antitrust injury," Brunswick Corp. v. Pueblo
Bowl-O-Mat, Inc., 429 U.S., at 489, because they actually tended to
benefit respondents. Supra, at 582-583. Therefore, unless, in
context, evidence of these "other" conspiracies raises a
genuine issue concerning the existence of a predatory pricing
conspiracy, that evidence cannot defeat petitioners' summary judgment
motion.
Second,
the issue of fact must be "genuine." Fed. Rules Civ. Proc.
56(c), (e). When the moving party has carried its burden under Rule
56(c), (Footnote 12) its opponent must do more than simply show that
there is some metaphysical doubt as to the material facts. See DeLuca
v. Atlantic Refining Co., 176 F.2d 421, 423 (CA2 1949) (L. Hand, J.),
cert. Denied, 338 U.S. 943
(1950);
10A C. Wright, A. Miller, & M. Kane, Federal Practice and
Procedure 2727 (1983); Clark, Special Problems [475 U.S. 574, 587]
in
Drafting and Interpreting Procedural Codes and Rules, 3 Vand. L. Rev.
493, 504-505 (1950). Cf. Sartor v. Arkansas Natural Gas Corp., 321
U.S. 620, 627
(1944).
In the language of the Rule, the nonmoving party must come forward
with "specific facts showing that there is a genuine issue for
trial." Fed. Rule Civ. Proc. 56(e) (emphasis added). See also
Advisory Committee Note to 1963 Amendment of Fed. Rule Civ. Proc.
56(e), 28 U.S.C. App., p. 626 (purpose of summary judgment is to
"pierce the pleadings and to assess the proof in order to see
whether there is a genuine need for trial"). Where the record
taken as a whole could not lead a rational trier of fact to find for
the non-moving party, there is no "genuine issue for trial."
Cities Service, supra, at 289.
It
follows from these settled principles that if the factual context
renders respondents' claim implausible - if the claim is one that
simply makes no economic sense - respondents must come forward with
more persuasive evidence to support their claim than would otherwise
be necessary. Cities Service is instructive. The issue in that case
was whether proof of the defendant's refusal to deal with the
plaintiff supported an inference that the defendant willingly had
joined an illegal boycott. Economic factors strongly suggested that
the defendant had no motive to join the alleged conspiracy. 391 U.S.,
at 278-279. The Court acknowledged that, in isolation, the
defendant's refusal to deal might well have sufficed to create a
triable issue. Id., at 277. But the refusal to deal had to be
evaluated in its factual context. Since the defendant lacked any
rational motive to join the alleged boycott, and since its refusal to
deal was consistent with the defendant's independent interest, the
refusal to deal could not by itself support a finding of antitrust
liability. Id., at 280.
Respondents
correctly note that "[o]n summary judgment the inferences to be
drawn from the underlying facts . . . must be viewed in the light
most favorable to the party opposing the motion." United States
v. Diebold, Inc., [475 U.S. 574, 588] 369 U.S. 654, 655 (1962). But
antitrust law limits the range of permissible inferences from
ambiguous evidence in a 1 case. Thus, in Monsanto Co. v. Spray-Rite
Service Corp., 465 U.S. 752 (1984), we held that conduct as
consistent with permissible competition as with illegal conspiracy
does not, standing alone, support an inference of antitrust
conspiracy. Id., at 764. See also Cities Service, supra, at 280. To
survive a motion for summary judgment or for a directed verdict, a
plaintiff seeking damages for a violation of 1 must present evidence
"that tends to exclude the possibility" that the alleged
conspirators acted independently. 465 U.S., at 764. Respondents in
this case, in other words, must show that the inference of conspiracy
is reasonable in light of the competing inferences of independent
action or collusive action that could not have harmed respondents.
See Cities Service, supra, at 280.
Petitioners
argue that these principles apply fully to this case. According to
petitioners, the alleged conspiracy is one that is economically
irrational and practically infeasible. Consequently, petitioners
contend, they had no motive to engage in the alleged predatory
pricing conspiracy; indeed, they had a strong motive not to conspire
in the manner respondents allege. Petitioners argue that, in light of
the absence of any apparent motive and the ambiguous nature of the
evidence of conspiracy, no trier of fact reasonably could find that
the conspiracy with which petitioners are charged actually existed.
This argument requires us to consider the nature of the alleged
conspiracy and the practical obstacles to its implementation.
IV
A
A
predatory pricing conspiracy is by nature speculative. Any agreement
to price below the competitive level requires the conspirators to
forgo profits that free competition would offer them. The forgone
profits may be considered an investment in the future. For the
investment to be rational, [475 U.S. 574, 589] the conspirators must
have a reasonable expectation of recovering, in the form of later
monopoly profits, more than the losses suffered. As then-Professor
Bork, discussing predatory pricing by a single firm, explained:
"Any
realistic theory of predation recognizes that the predator as well as
his victims will incur losses during the fighting, but such a theory
supposes it may be a rational calculation for the predator to view
the losses as an investment in future monopoly profits (where rivals
are to be killed) or in future undisturbed profits (where rivals are
to be disciplined). The future flow of profits, appropriately
discounted, must then exceed the present size of the losses." R.
Bork, The Antitrust Paradox 145 (1978).
See
also McGee, Predatory Pricing Revisited, 23 J. Law & Econ. 289,
295-297 (1980). As this explanation shows, the success of such
schemes is inherently uncertain: the short-run loss is definite, but
the long-run gain depends on successfully neutralizing the
competition. Moreover, it is not enough simply to achieve monopoly
power, as monopoly pricing may breed quick entry by new competitors
eager to share in the excess profits. The success of any predatory
scheme depends on maintaining monopoly power for long enough both to
recoup the predator's losses and to harvest some additional gain.
Absent some assurance that the hoped-for monopoly will materialize,
and that it can be sustained for a significant period of time, "[t]he
predator must make a substantial investment with no assurance that it
will pay off." Easter-brook, Predatory Strategies and
Counterstrategies, 48 U. Chi. L. Rev. 263, 268 (1981). For this
reason, there is a consensus among commentators that predatory
pricing schemes are rarely tried, and even more rarely successful.
See, e. g., Bork, supra, at 149-155; Areeda & Turner, Predatory
Pricing and Related Practices Under Section 2 of the Sherman Act, 88
Harv. L. Rev. 697, 699 (1975); Easterbrook, supra; Koller, The Myth
of Predatory Pricing - An Empirical Study, [475
U.S. 574, 590]
4 Antitrust Law & Econ. Rev. 105 (1971); McGee, Predatory Price
Cutting: The Standard Oil (N. J.) Case, 1 J. Law & Econ. 137
(1958); McGee, Predatory Pricing Revisited, 23 J. Law & Econ., at
292-294. See also Northeastern Telephone Co. v. American Telephone &
Telegraph Co., 651 F.2d 76, 88 (CA2 1981) ("[N]owhere in the
recent outpouring of literature on the subject do commentators
suggest that [predatory] pricing is either common or likely to
increase"), cert. Denied, 455 U.S. 943 (1982).
These
observations apply even to predatory pricing by a single firm seeking
monopoly power. In this case, respondents allege that a large number
of firms have conspired over a period of many years to charge
below-market prices in order to stifle competition. Such a conspiracy
is incalculably more difficult to execute than an analogous plan
undertaken by a single predator. The conspirators must allocate the
losses to be sustained during the conspiracy's operation, and must
also allocate any gains to be realized from its success. Precisely
because success is speculative and depends on a willingness to endure
losses for an indefinite period, each conspirator has a strong
incentive to cheat, letting its partners suffer the losses necessary
to destroy the competition while sharing in any gains if the
conspiracy succeeds. The necessary allocation is therefore difficult
to accomplish. Yet if conspirators cheat to any substantial extent,
the conspiracy must fail, because its success depends on depressing
the market price for all buyers of CEPs. If there are too few goods
at the artificially low price to satisfy demand, the would-be victims
of the conspiracy can continue to sell at the "real" market
price, and the conspirators suffer losses to little purpose.
Finally,
if predatory pricing conspiracies are generally unlikely to occur,
they are especially so where, as here, the prospects of attaining
monopoly power seem slight. In order to recoup their losses,
petitioners must obtain enough market power to set higher than
competitive prices, and then must sustain those prices long enough to
earn in excess profits [475 U.S. 574, 591]
its
what they earlier gave up in below-cost prices. See Northeastern
Telephone Co. v. American Telephone & Telegraph Co., supra, at
89; Areeda & Turner, 88 Harv. L. Rev., at 698. Two decades after
their conspiracy is alleged to have commenced, (Footnote 13)
petitioners
appear to be far from achieving this goal: the two largest shares of
the retail market in television sets are held by RCA and respondent
Zenith, not by any of petitioners. 6 App. to Brief for Appellant in
No. 81-2331 (CA3), pp. 2575a-2576a. Moreover, those shares, which
together approximate 40% of sales, did not decline appreciably during
the 1970's. Ibid. Petitioners' collective share rose rapidly during
this period, from one-fifth or less of the relevant markets to close
to 50%. 723 F.2d, at 316. (Footnote 14) Neither the District Court
nor the Court of Appeals found, however, that petitioners' share
presently allows them to charge monopoly prices; to the contrary,
respondents contend that the conspiracy is ongoing - that petitioners
are still artificially depressing the market price in order to drive
Zenith out of the market. The data in the record strongly suggest
that that goal is yet far distant. (Footnote 15 ) [475 U.S. 574,
592]
The
alleged conspiracy's failure to achieve its ends in the two decades
of its asserted operation is strong evidence that the conspiracy does
not in fact exist. Since the losses in such a conspiracy accrue
before the gains, they must be "repaid" with interest. And
because the alleged losses have accrued over the course of two
decades, the conspirators could well require a correspondingly long
time to recoup. Maintaining supracompetitive prices in turn depends
on the continued cooperation of the conspirators, on the inability of
other would-be competitors to enter the market, and (not
incidentally) on the conspirators' ability to escape antitrust
liability for their minimum price-fixing cartel. (Footnote 16). Each
of these factors weighs more heavily as the time needed to recoup
losses grows. If the losses have been substantial - as would likely
be necessary [475 U.S. 574, 593]
in
order to drive out the competition (Footnote 17)- petitioners would
most likely have to sustain their cartel for years simply to break
even.
Nor
does the possibility that petitioners have obtained supracompetitive
profits in the Japanese market change this calculation. Whether or
not petitioners have the means to sustain substantial losses in this
country over a long period of time, they have no motive to sustain
such losses absent some strong likelihood that the alleged conspiracy
in this country will eventually pay off. The courts below found no
evidence of any such success, and - as indicated above - the facts
actually are to the contrary: RCA and Zenith, not any of the
petitioners, continue to hold the largest share of the American
retail market in color television sets. More important, there is
nothing to suggest any relationship between petitioners' profits in
Japan and the amount petitioners could expect to gain from a
conspiracy to monopolize the American market. In the absence of any
such evidence, the possible existence of supracompetitive profits in
Japan simply cannot overcome the economic obstacles to the ultimate
success of this alleged predatory conspiracy. (Footnote 18)
B
In
Monsanto, we emphasized that courts should not permit factfinders to
infer conspiracies when such inferences are implausible, because the
effect of such practices is often to deter procompetitive conduct.
Monsanto, 465 U.S., at 762 -764. [475 U.S. 574, 594]
Respondents,
petitioners' competitors, seek to hold petitioners liable for damages
caused by the alleged conspiracy to cut prices. Moreover, they seek
to establish this conspiracy indirectly, through evidence of other
combinations (such as the check-price agreements and the five company
rule) whose natural tendency is to raise prices, and through evidence
of rebates and other price-cutting activities that respondents argue
tend to prove a combination to suppress prices. (Footnote 19) But
cutting prices in order to increase business often is the very
essence of competition. Thus, mistaken inferences in cases such as
this one are especially costly, because they chill the very conduct
the antitrust laws are designed to protect. See Monsanto, supra, at
763-764. "[W]e must be concerned lest a rule or precedent that
authorizes a search for a particular type of undesirable pricing
behavior end up by discouraging legitimate price competition."
Barry Wright Corp. v. ITT Grinnell Corp., 724 F.2d 227, 234 (CA1
1983).
In
most cases, this concern must be balanced against the desire that
illegal conspiracies be identified and punished. That balance is,
however, unusually one-sided in cases such as this one. As we earlier
explained, supra, at 588-593, predatory pricing schemes require
conspirators to suffer losses in order eventually to realize their
illegal gains; moreover, the [475
U.S. 574, 595] gains
depend on a host of uncertainties, making such schemes more likely to
fail than to succeed. These economic realities tend to make predatory
pricing conspiracies self-deterring: unlike most other conduct that
violates the antitrust laws, failed predatory pricing schemes are
costly to the conspirators. See Easterbrook, The Limits of Antitrust,
63 Texas L. Rev. 1, 26 (1984). Finally, unlike predatory pricing by a
single firm, successful predatory pricing conspiracies involving a
large number of firms can be identified and punished once they
succeed, since some form of minimum price-fixing agreement would be
necessary in order to reap the benefits of predation. Thus, there is
little reason to be concerned that by granting summary judgment in
cases where the evidence of conspiracy is speculative or ambiguous,
courts will encourage such conspiracies.
V
As
our discussion in Part IV-A shows, petitioners had no motive to enter
into the alleged conspiracy. To the contrary, as presumably rational
businesses, petitioners had every incentive not to engage in the
conduct with which they are charged, for its likely effect would be
to generate losses for petitioners with no corresponding gains. Cf.
Cities Service, 391 U.S., at 279. The Court of Appeals did not take
account of the absence of a plausible motive to enter into the
alleged predatory pricing conspiracy. It focused instead on whether
there was "direct evidence of concert of action." 723 F.2d,
at 304. The Court of Appeals erred in two respects: (i) the "direct
evidence" on which the court relied had little, if any,
relevance to the alleged predatory pricing conspiracy; and (ii) the
court failed to consider the absence of a plausible motive to engage
in predatory pricing.
The
"direct evidence" on which the court relied was evidence of
other combinations, not of a predatory pricing conspiracy. Evidence
that petitioners conspired to raise prices in Japan provides little,
if any, support for respondents' [475 U.S. 574, 596]
claims:
a conspiracy to increase profits in one market does not tend to show
a conspiracy to sustain losses in another. Evidence that petitioners
agreed to fix minimum prices (through the check-price agreements) for
the American market actually works in petitioners' favor, because it
suggests that petitioners were seeking to place a floor under prices
rather than to lower them. The same is true of evidence that
petitioners agreed to limit the number of distributors of their
products in the American market - the so-called five company rule.
That practice may have facilitated a horizontal territorial
allocation, see United States v. Topco Associates, Inc., 405 U.S. 596
(1972),
but its natural effect would be to raise market prices rather than
reduce them. (Footnote 20) Evidence that tends to support any of
these collateral conspiracies thus says little, if anything, about
the existence of a conspiracy to charge below-market prices in the
American market over a period of two decades.
That
being the case, the absence of any plausible motive to engage in the
conduct charged is highly relevant to whether a "genuine issue
for trial" exists within the meaning of Rule 56(e). Lack of
motive bears on the range of permissible conclusions that might be
drawn from ambiguous evidence: if petitioners had no rational
economic motive to conspire, and if their conduct is consistent with
other, equally plausible explanations, [475 U.S. 574, 597]
the
conduct does not give rise to an inference of conspiracy. See Cities
Service, supra, at 278-280. Here, the conduct in question consists
largely of (i) pricing at levels that succeeded in taking business
away from respondents, and (ii) arrangements that may have limited
petitioners' ability to compete with each other (and thus kept prices
from going even lower). This conduct suggests either that petitioners
behaved competitively, or that petitioners conspired to raise prices.
Neither possibility is consistent with an agreement among 21
companies to price below market levels. Moreover, the predatory
pricing scheme that this conduct is said to prove is one that makes
no practical sense: it calls for petitioners to destroy companies
larger and better established than themselves, a goal that remains
far distant more than two decades after the conspiracy's birth. Even
had they succeeded in obtaining their monopoly, there is nothing in
the record to suggest that they could recover the losses they would
need to sustain along the way. In sum, in light of the absence of any
rational motive to conspire, neither petitioners' pricing practices,
nor their conduct in the Japanese market, nor their agreements
respecting prices and distribution in the American market, suffice to
create a "genuine issue for trial." Fed. Rule Civ. Proc.
56(e). (Footnote 21)
On
remand, the Court of Appeals is free to consider whether there is
other evidence that is sufficiently unambiguous to permit a trier of
fact to find that petitioners conspired to price predatorily for two
decades despite the absence of any apparent motive to do so. The
evidence must "ten[d] to exclude the possibility" that
petitioners underpriced respondents to compete for business rather
than to implement an economically [475
U.S. 574, 598] senseless conspiracy. Monsanto, 465 U.S., at 764. In
the absence of such evidence, there is no "genuine issue for
trial" under Rule 56(e), and petitioners are entitled to have
summary judgment reinstated.
VI
Our
decision makes it unnecessary to reach the sovereign compulsion
issue. The heart of petitioners' argument on that issue is that MITI,
an agency of the Government of Japan, required petitioners to fix
minimum prices for export to the United States, and that petitioners
are therefore immune from antitrust liability for any scheme of which
those minimum prices were an integral part. As we discussed in Part
II, supra, respondents could not have suffered a cognizable injury
from any action that raised prices in the American CEP market. If
liable at all, petitioners are liable for conduct that is distinct
from the check-price agreements. The sovereign compulsion question
that both petitioners and the Solicitor General urge us to decide
thus is not presented here.
The
decision of the Court of Appeals is reversed, and the case is
remanded for further proceedings consistent with this opinion.
It
is so ordered.
Footnotes
[Footnote
1] NUE had filed its complaint four years earlier, in the District
Court for the District of New Jersey. Zenith's complaint was filed
separately in 1974, in the Eastern District of Pennsylvania. The two
cases were consolidated in the Eastern District of Pennsylvania in
1974.
[Footnote
2] The inadmissible evidence included various government records
and reports, Zenith Radio Corp. v. Matsushita Electric Industrial
Co., 505 F. Supp. 1125 (ED Pa. 1980), business documents offered
pursuant to various hearsay exceptions, Zenith Radio Corp. v.
Matsushita Electric Industrial Co., 505 F. Supp. 1190 (ED Pa. 1980),
and a large portion of the expert testimony that respondents proposed
to introduce. Zenith Radio Corp. v. Matsushita Electric Industrial
Co., 505 F. Supp. 1313 (ED Pa. 1981).
[Footnote
3] The District Court ruled separately that petitioners were
entitled to summary judgment on respondents' claims under the
Antidumping Act of 1916. Zenith Radio Corp. v. Matsushita Electric
Industrial Co., 494 F. Supp. 1190 (ED Pa. 1980). Respondents appealed
this ruling, and the Court of Appeals reversed in a separate opinion
issued the same day as the opinion concerning respondents' other
claims. In re Japanese Electronic Products Antitrust Litigation, 723
F.2d 319 (CA3 1983).
Petitioners
ask us to review the Court of Appeals' Antidumping Act decision along
with its decision on the rest of this mammoth case. The Antidumping
Act claims were not, however, mentioned in the questions presented in
the petition for certiorari, and they have not been independently
argued by the parties. See this Court's Rule 21.1(a). We therefore
decline the invitation to review the Court of Appeals' decision on
those claims.
[Footnote
4] As to 3 of the 24 defendants, the Court of Appeals affirmed the
entry of summary judgment. Petitioners are the 21 defendants who
remain in the case.
[Footnote
5] In addition to these inferences, the court noted that there
was expert opinion evidence that petitioners' export sales "generally
were at prices which produced losses, often as high as twenty-five
percent on sales." 723 F.2d, at 311. The court did not identify
any direct evidence of below-cost pricing; nor did it place
particularly heavy reliance on this aspect of the expert evidence.
See n. 19, infra.
[Footnote
6] The Sherman Act does reach conduct outside our borders, but
only when the conduct has an effect on American commerce. Continental
Ore Co. v. Union Carbide & Carbon Corp., 370 U.S. 690, 704
(1962)
("A conspiracy to monopolize or restrain the domestic or foreign
commerce of the United States is not outside the reach of the Sherman
Act just because part of the conduct complained of occurs in foreign
countries"). The effect [475 U.S. 574, 583]
on
which respondents rely is the artificially depressed level of prices
for CEPs in the United States.
Petitioners'
alleged cartelization of the Japanese market could not have caused
that effect over a period of some two decades. Once petitioners
decided, as respondents allege, to reduce output and raise prices in
the Japanese market, they had the option of either producing fewer
goods or selling more goods in other markets. The most plausible
conclusion is that petitioners chose the latter option because it
would be more profitable than the former. That choice does not flow
from the cartelization of the Japanese market. On the contrary, were
the Japanese market perfectly competitive petitioners would still
have to choose whether to sell goods over-seas, and would still
presumably make that choice based on their profit expectations. For
this reason, respondents' theory of recovery depends on proof of the
asserted price-cutting conspiracy in this country.
[Footnote
7] Respondents also argue that the check prices, the five company
rule, includes monopolization of the American market through
predatory pricing. The argument is mistaken. However one decides to
describe the contours of the asserted conspiracy - whether there is
one conspiracy or several - respondents must show that the conspiracy
caused them an injury for which the antitrust laws provide relief.
Associated General Contractors of California, Inc. v. Carpenters, 459
U.S. 519, 538-540 (1983); Brunswick Corp. v. Pueblo Bowl-O-Mat, Inc.,
429 U.S. 477, 488-489 (1977); see also Note, Antitrust Standing,
Antitrust Injury, and the Per Se Standard, 93 Yale L. J. 1309 (1984).
That showing depends in turn on proof that petitioners conspired to
price predatorily in the American market, since the other conduct
involved in the alleged conspiracy cannot have caused such an injury.
[Footnote
8] Throughout this opinion, we refer to the asserted conspiracy as
one to price "predatorily." This term has been used chiefly
in cases in which a single firm, having a dominant share of the
relevant market, cuts its prices in order to force competitors out of
the market, or perhaps to deter potential entrants from coming in. E.
g., Southern Pacific Communications Co. v. American Telephone &
Telegraph Co., 238 U.S. App. D.C. 309, 331-336, 740 F.2d 980,
1002-1007 (1984), cert. Denied, 470 U.S. 1005 [475 U.S. 574, 585]
(1985).
In such cases, "predatory pricing" means pricing below some
appropriate measure of cost. E. g., Barry Wright Corp. v. ITT
Grinnell Corp., 724 F.2d 227, 232-235 (CA1 1983); see Utah Pie Co. v.
Continental Baking Co., 386 U.S. 685, 698, 701, 702, n. 14 (1967).
There
is a good deal of debate, both in the cases and in the law reviews,
about what "cost" is relevant in such cases. We need not
resolve this debate here, because unlike the cases cited above, this
is a Sherman Act 1 case. For purposes of this case, it is enough to
note that respondents have not suffered an antitrust injury unless
petitioners conspired to drive respondents out of the relevant
markets by (i) pricing below the level necessary to sell their
products, or (ii) pricing below some appropriate measure of cost. An
agreement without these features would either leave respondents in
the same position as would market forces or would actually benefit
respondents by raising market prices. Respondents therefore may not
complain of conspiracies that, for example, set maximum prices above
market levels, or that set minimum prices at any level.
[Footnote
9] We do not consider whether recovery should ever be available on
a theory such as respondents' when the pricing in question is above
some measure of incremental cost. See generally Areeda & Turner,
Predatory Pricing and Related Practices Under Section 2 of the
Sherman Act, 88 Harv. L. Rev. 697, 709-718 (1975) (discussing
cost-based test for use in 2 cases). As a practical matter, it may be
that only direct evidence of below-cost pricing is sufficient to
overcome the strong inference that rational businesses would not
enter into conspiracies such as this one. See Part IV-A, infra.
[Footnote
10] Respondents argued before the District Court that petitioners
had failed to carry their initial burden under Federal Rule of Civil
Procedure 56(c) of demonstrating the absence of a genuine issue of
material fact. See Adickes v. S. H. Kress & Co., 398 U.S. 144,
157 (1970). Cf. Catrett v. Johns-Manville Sales Corp., 244 U.S. App.
D.C. 160, 756 F.2d 181, [475 U.S. 574, 586]
cert.
Granted, 474 U.S. 944
(1985).
That issue was resolved in petitioners' favor, and is not before us.
[Footnote
11] Rule 56(e) provides, in relevant part:
"When
a motion for summary judgment is made and supported as provided in
this rule, an adverse party may not rest upon the mere allegations or
denials of his pleading, but his response, by affidavits or as
otherwise provided in this rule, must set forth specific facts
showing that there is a genuine issue for trial. If he does not so
respond, summary judgment, if appropriate, shall be entered against
him."
[Footnote
12] See n. 10, supra.
[Footnote
13] NUE's complaint alleges that petitioners' conspiracy began as
early as 1960; the starting date used in Zenith's complaint is 1953.
NUE Complaint µ 52; Zenith Complaint µ 39.
[Footnote
14] During the same period, the number of American firms
manufacturing television sets declined from 19 to 13. 5 App. to Brief
for Appellant in No. 81-2331 (CA3), p. 1961a. This decline continued
a trend that began at least by 1960, when petitioners' sales in the
United States market were negligible. Ibid. See Zenith Complaint µµ
35, 37.
[Footnote
15] Respondents offer no reason to suppose that entry into the
relevant market is especially difficult, yet without barriers to
entry it would presumably be impossible to maintain supracompetitive
prices for an extended time. Judge Easterbrook, commenting on this
case in a law review article, offers the following sensible
assessment:
"The plaintiffs [in
this case] maintain that for the last fifteen years or more at least
ten Japanese manufacturers have sold TV sets at less than cost in
order to drive United States firms out of business. Such conduct
cannot possibly produce profits by harming competition, however. If
the Japanese firms drive some United States firms out of business,
they could not [475
U.S. 574, 592] recoup.
Fifteen years of losses could be made up only by very high prices for
the indefinite future. (The losses are like investments, which must
be recovered with compound interest.) If the defendants should try to
raise prices to such a level, they would attract new competition.
There are no barriers to entry into electronics, as the proliferation
of computer and audio firms shows. The competition would come from
resurgent United States firms, from other foreign firms (Korea and
many other nations make TV sets), and from defendants themselves. In
order to recoup, the Japanese firms would need to suppress
competition among themselves. On plaintiffs' theory, the cartel would
need to last at least thirty years, far longer than any in history,
even when cartels were not illegal. None should be sanguine about the
prospects of such a cartel, given each firm's incentive to shave
price and expand its share of sales. The predation recoupment story
therefore does not make sense, and we are left with the more
plausible inference that the Japanese firms did not sell below cost
in the first place. They were just engaged in hard competition."
Easter-brook, The Limits of Antitrust, 63 Texas L. Rev. 1, 26-27
(1984) (footnotes omitted).
[Footnote
16] The alleged predatory scheme makes sense only if petitioners
can recoup their losses. In light of the large number of firms
involved here, petitioners can achieve this only by engaging in some
form of price fixing after they have succeeded in driving competitors
from the market. Such price fixing would, of course, be an
independent violation of 1 of the Sherman Act. United States v.
Socony-Vacuum Oil Co., 310 U.S. 150 (1940).
[Footnote
17] The predators' losses must actually increase as the conspiracy
nears its objective: the greater the predators' market share, the
more products the predators sell; but since every sale brings with it
a loss, an increase in market share also means an increase in
predatory losses.
[Footnote
18] The same is true of any supposed excess production capacity
that petitioners may have possessed. The existence of plant capacity
that exceeds domestic demand does tend to establish the ability to
sell products abroad. It does not, however, provide a motive for
selling at prices lower than necessary to obtain sales; nor does it
explain why petitioners would be willing to lose money in the United
States market without some reasonable prospect of recouping their
investment.
[Footnote
19] Respondents also rely on an expert study suggesting that
petitioners have sold their products in the American market at
substantial losses. The relevant study is not based on actual cost
data; rather, it consists of expert opinion based on a mathematical
construction that in turn rests on assumptions about petitioners'
costs. The District Court analyzed those assumptions in some detail
and found them both implausible and inconsistent with record
evidence. Zenith Radio Corp. v. Matsushita Electric Industrial Co.,
505 F. Supp., at 1356-1363. Although the Court of Appeals reversed
the District Court's finding that the expert report was inadmissible,
the court did not disturb the District Court's analysis of the
factors that substantially undermine the probative value of that
evidence. See 723 F.2d, at 277-282. We find the District Court's
analysis persuasive. Accordingly, in our view the expert opinion
evidence of below-cost pricing has little probative value in
comparison with the economic factors, discussed in Part IV-A, supra,
that suggest that such conduct is irrational.
[Footnote
20] The Court of Appeals correctly reasoned that the five company
rule might tend to insulate petitioners from competition with each
other. 723 F.2d, at 306. But this effect is irrelevant to a
conspiracy to price predatorily. Petitioners have no incentive to
underprice each other if they already are pricing below the level at
which they could sell their goods. The far more plausible inference
from a customer allocation agreement such as the five company rule is
that petitioners were conspiring to raise prices, by limiting their
ability to take sales away from each other. Respondents -
petitioners' competitors - suffer no harm from a conspiracy to raise
prices. Supra, at 582-583. Moreover, it seems very unlikely that the
five company rule had any significant effect of any kind, since the
"rule" permitted petitioners to sell to their American
subsidiaries, and did not limit the number of distributors to which
the subsidiaries could resell. 513 F. Supp., at 1190.
[Footnote
21] We do not imply that, if petitioners had had a plausible
reason to conspire, ambiguous conduct could suffice to create a
triable issue of conspiracy. Our decision in Monsanto Co. v.
Spray-Rite Service Corp., 465 U.S. 752 (1984), establishes that
conduct that is as consistent with permissible competition as with
illegal conspiracy does not, without more, support even an inference
of conspiracy. Id., at 763-764. See supra, at 588.
JUSTICE
WHITE, with whom JUSTICE BRENNAN, JUSTICE BLACKMUN, and JUSTICE
STEVENS join, dissenting.
It
is indeed remarkable that the Court, in the face of the long and
careful opinion of the Court of Appeals, reaches the result it does.
The Court of Appeals faithfully followed the relevant precedents,
including First National Bank of Arizona v. Cities Service Co., 391
U.S. 253 (1968), and Monsanto Co. v. Spray-Rite Service Corp., 465
U.S. 752 (1984), and it kept firmly in mind the principle that proof
of a conspiracy should not be fragmented, see Continental Ore Co. v.
Union Carbide & Carbon Corp., 370 U.S. 690, 699 (1962). After
surveying the massive record, including very [475 U.S. 574, 599]
significant
evidence that the District Court erroneously had excluded, the Court
of Appeals concluded that the evidence taken as a whole creates a
genuine issue of fact whether petitioners engaged in a conspiracy in
violation of 1 and 2 of the Sherman Act and 2(a) of the
Robinson-Patman Act. In my view, the Court of Appeals' opinion more
than adequately supports this judgment.
The
Court's opinion today, far from identifying reversible error, only
muddies the waters. In the first place, the Court makes confusing and
inconsistent statements about the appropriate standard for granting
summary judgment. Second, the Court makes a number of assumptions
that invade the factfinder's province. Third, the Court faults the
Third Circuit for nonexistent errors and remands the case although it
is plain that respondents' evidence raises genuine issues of material
fact.
I
The
Court's initial discussion of summary judgment standards appears
consistent with settled doctrine. I agree that "[w]here the
record taken as a whole could not lead a rational trier of fact to
find for the nonmoving party, there is no `genuine issue for trial.'"
Ante, at 587 (quoting Cities Service, supra, at 289). I also agree
that "`[o]n summary judgment the inferences to be drawn from the
underlying facts . . . must be viewed in the light most favorable to
the party opposing the motion.'" Ante, at 587 (quoting United
States v. Diebold, Inc., 369 U.S. 654, 655 (1962)). But other
language in the Court's opinion suggests a departure from traditional
summary judgment doctrine. Thus, the Court gives the following
critique of the Third Circuit's opinion:
"[T]he
Court of Appeals concluded that a reasonable factfinder could find a
conspiracy to depress prices in the American market in order to drive
out American competitors, which conspiracy was funded by excess
profits obtained in the Japanese market. The court apparently did not
consider whether it was as plausible to conclude [475
U.S. 574, 600]
that
petitioners' price-cutting behavior was independent and not
conspiratorial." Ante, at 581.
In
a similar vein, the Court summarizes Monsanto Co. v. Spray-Rite
Service Corp., supra, as holding that "courts should not permit
factfinders to infer conspiracies when such inferences are
implausible . . . ." Ante, at 593. Such language suggests that a
judge hearing a defendant's motion for summary judgment in an
antitrust case should go beyond the traditional summary judgment
inquiry and decide for himself whether the weight of the evidence
favors the plaintiff. Cities Service and Monsanto do not stand for
any such proposition. Each of those cases simply held that a
particular piece of evidence standing alone was insufficiently
probative to justify sending a case to the jury. (Footnote 1) These
holdings in no way undermine [475 U.S. 574, 601]
the
doctrine that all evidence must be construed in the light most
favorable to the party opposing summary judgment.
If
the Court intends to give every judge hearing a motion for summary
judgment in an antitrust case the job of determining if the evidence
makes the inference of conspiracy more probable than not, it is
overturning settled law. If the Court does not intend such a
pronouncement, it should refrain from using unnecessarily broad and
confusing language.
II
In
defining what respondents must show in order to recover, the Court
makes assumptions that invade the factfinder's province. The Court
states with very little discussion that respondents can recover under
1 of the Sherman Act only if they prove that "petitioners
conspired to drive respondents out of the relevant markets by (i)
pricing below the level necessary to sell their products, or (ii)
pricing below some appropriate measure of cost." Ante, at 585,
n. 8. This statement is premised on the assumption that "[a]n
agreement without these features would either leave respondents in
the same position as would market forces or would actually benefit
respondents by raising market prices." Ibid. In making this
assumption, the Court ignores the contrary conclusions of
respondents' expert DePodwin, whose report in very relevant part was
erroneously excluded by the District Court.
The
DePodwin Report, on which the Court of Appeals relied along with
other material, indicates that respondents were harmed in two ways
that are independent of whether petitioners priced their products
below "the level necessary to sell their products or . . . some
appropriate measure of cost." Ibid. First, the Report explains
that the price-raising scheme in Japan resulted in lower consumption
of petitioners' goods in that country and the exporting of more of
petitioners' goods to this country than would have occurred had
prices in Japan been at the competitive level. Increasing [475 U.S.
574, 602]
exports
to this country resulted in depressed prices here, which harmed
respondents. (Footnote 2) Second, the DePodwin Report indicates that
petitioners exchanged confidential proprietary information and
entered into agreements such as the five company rule with the goal
of avoiding intragroup competition in the United States market. The
Report explains that petitioners' restrictions on intragroup
competition caused respondents to lose business that they would not
have lost had petitioners competed with one another. (Footnote 3)
[475 U.S. 574, 603]
The
DePodwin Report alone creates a genuine factual issue regarding the
harm to respondents caused by Japanese cartelization and by
agreements restricting competition among petitioners in this country.
No doubt the Court prefers its own economic theorizing to Dr.
DePodwin's, but that is not a reason to deny the factfinder an
opportunity to consider Dr. DePodwin's views on how petitioners'
alleged collusion harmed respondents. (Footnote 4) [475 U.S. 574,
604]
The
Court, in discussing the unlikelihood of a predatory conspiracy, also
consistently assumes that petitioners valued profit-maximization over
growth. See, e. g., ante, at 595. In light of the evidence that
petitioners sold their goods in this country at substantial losses
over a long period of time, see Part III-B, infra, I believe that
this is an assumption that should be argued to the factfinder, not
decided by the Court.
III
In
reversing the Third Circuit's judgment, the Court identifies two
alleged errors: "(i) [T]he `direct evidence' on which the [Court
of Appeals] relied had little, if any, relevance to the alleged
predatory pricing conspiracy; and (ii) the court failed to consider
the absence of a plausible motive to engage in predatory pricing."
Ante, at 595. The Court's position is without substance.
A
The
first claim of error is that the Third Circuit treated evidence
regarding price fixing in Japan and the so-called five company rule
and check prices as "`direct evidence' of a conspiracy that
injured respondents." Ante, at 583 (citing In re Japanese
Electronics Products Antitrust Litigation, 723 F.2d 238, 304-305
(1983)). The passage from the Third [475 U.S. 574, 605]
Circuit's
opinion in which the Court locates this alleged error makes what I
consider to be a quite simple and correct observation, namely, that
this case is distinguishable from traditional "conscious
parallelism" cases, in that there is direct evidence of concert
of action among petitioners. Ibid. The Third Circuit did not, as the
Court implies, jump unthinkingly from this observation to the
conclusion that evidence regarding the five company rule could
support a finding of antitrust injury to respondents. (Footnote 5)The
Third Circuit twice specifically noted that horizontal agreements
allocating customers, though illegal, do not ordinarily injure
competitors of the agreeing parties. Id., at 306, 310-311. However,
after reviewing evidence of cartel activity in Japan, collusive
establishment of dumping prices in this country, and longterm,
below-cost sales, the Third Circuit held that a factfinder could
reasonably conclude that the five company rule was not a simple
price-raising device:
"[A]
factfinder might reasonably infer that the allocation of customers in
the United States, combined with price-fixing in Japan, was intended
to permit concentration of the effects of dumping upon American
competitors while eliminating competition among the Japanese
manufacturers in either market." Id., at 311.
I
see nothing erroneous in this reasoning.
B
The
Court's second charge of error is that the Third Circuit was not
sufficiently skeptical of respondents' allegation that petitioners
engaged in predatory pricing conspiracy. But [475 U.S. 574, 606]
the
Third Circuit is not required to engage in academic discussions about
predation; it is required to decide whether respondents' evidence
creates a genuine issue of material fact. The Third Circuit did its
job, and remanding the case so that it can do the same job again is
simply pointless.
The
Third Circuit indicated that it considers respondents' evidence
sufficient to create a genuine factual issue regarding long-term,
below-cost sales by petitioners. Ibid. The Court tries to whittle
away at this conclusion by suggesting that the "expert opinion
evidence of below-cost pricing has little probative value in
comparison with the economic factors . . . that suggest that such
conduct is irrational." Ante, at 594, n. 19. But the question is
not whether the Court finds respondents' experts persuasive, or
prefers the District Court's analysis; it is whether, viewing the
evidence in the light most favorable to respondents, a jury or other
factfinder could reasonably conclude that petitioners engaged in
long-term, below-cost sales. I agree with the Third Circuit that the
answer to this question is "yes."
It
is misleading for the Court to state that the Court of Appeals "did
not disturb the District Court's analysis of the factors that
substantially undermine the probative value of [evidence in the
DePodwin Report respecting below-cost sales]." Ibid. The Third
Circuit held that the exclusion of the portion of the DePodwin Report
regarding below-cost pricing was erroneous because "the trial
court ignored DePodwin's uncontradicted affidavit that all data
relied on in his report were of the type on which experts in his
field would reasonably rely." 723 F.2d, at 282. In short, the
Third Circuit found DePodwin's affidavit sufficient to create a
genuine factual issue regarding the correctness of his conclusion
that petitioners sold below cost over a long period of time. Having
made this determination, the court saw no need - nor do I - to
address the District Court's analysis point by point. The District
Court's criticisms of DePodwin's [475 U.S. 574, 607] methods are
arguments that a factfinder should consider.
IV
Because
I believe that the Third Circuit was correct in holding that
respondents have demonstrated the existence of genuine issues of
material fact, I would affirm the judgment below and remand this case
for trial.
[Footnote
1] The Court adequately summarizes the quite fact-specific holding
in Cities Service. Ante, at 587.
In
Monsanto, the Court held that a manufacturer's termination of a
price-cutting distributor after receiving a complaint from another
distributor is not, standing alone, sufficient to create a jury
question. 465 U.S., at 763-764. To understand this holding, it is
important to realize that under United States v. Colgate & Co.,
250 U.S. 300(1919), it is permissible for a manufacturer to announce
retail prices in advance and terminate those who fail to comply, but
that under Dr. Miles Medical Co. v. John D. Park & Sons Co., 220
U.S. 373 (1911), it is impermissible for the manufacturer and its
distributors to agree on the price at which the distributors will
sell the goods. Thus, a manufacturer's termination of a price-cutting
distributor after receiving a complaint from another distributor is
lawful under Colgate, unless the termination is pursuant to a shared
understanding between the manufacturer and its distributors
respecting enforcement of a resale price maintenance scheme. Monsanto
holds that to establish liability under Dr. Miles, more is needed
than evidence of behavior that is consistent with a distributor's
exercise of its prerogatives under Colgate. Thus, "[t]here must
be evidence that tends to exclude the possibility that the
manufacturer and nonterminated distributors were acting
independently." 465 U.S., at 764. Monsanto does not hold that if
a terminated dealer produces some further evidence of conspiracy
beyond the bare fact of postcomplaint termination, the judge hearing
a motion for summary judgment should balance all the evidence
pointing toward conspiracy against all the evidence pointing toward
independent action.
[Footnote
2] Dr. DePodwin summarizes his view of the harm caused by Japanese
cartelization as follows:
"When
we consider the injuries inflicted on United States producers, we
must again look at the Japanese television manufacturers' export
agreement as part of a generally collusive scheme embracing the
Japanese domestic market as well. This scheme increased the supply of
television receivers to the United States market while restricting
supply in the Japanese market. If Japanese manufacturers had competed
in both domestic and export markets, they would have sold more in the
domestic market and less in the United States. A greater proportion
of Japanese production capacity would have been devoted to domestic
sales. Domestic prices would have been lower and export prices would
have been higher. The size of the price differential between domestic
and export markets would have diminished practically to the vanishing
point. Consequently, competition among Japanese producers in both
markets would have resulted in reducing exports to the United States
and United States prices would have risen. In addition, investment by
the United States industry would have increased. As it was, however,
the influx of sets at depressed prices cut the rates of return on
television receiver production facilities in the United States to so
low a level as to make such investment uneconomic.
"We
can therefore conclude that the American manufacturers of television
receivers would have made larger sales at higher prices in the
absence of the Japanese cartel agreements. Thus, the collusive
behavior of Japanese television manufacturers resulted in a very
severe injury to those American television manufacturers,
particularly to National Union Electric Corporation, which produced a
preponderance of television sets with screen sizes of nineteen inches
and lower, especially those in the lower range of prices." 5
App. to Brief for Appellants in No. 81-2331 (CA3), pp. 1629a-1630a.
[Footnote
3] The DePodwin Report has this, among other things, to say in
summarizing the harm to respondents caused by the five company rule,
[475 U.S. 574, 603]
exchange
of production data, price coordination, and other allegedly
anti-competitive practices of petitioners:
"The
impact of Japanese anti-competitive practices on United States
manufacturers is evident when one considers the nature of
competition. When a market is fully competitive, firms pit their
resources against one another in an attempt to secure the business of
individual customers. However, when firms collude, they violate a
basic tenet of competitive behavior, i. e., that they act
independently. United States firms were confronted with Japanese
competitors who collusively were seeking to destroy their established
customer relationships. Each Japanese company had targeted customers
which it could service with reasonable assurance that its fellow
Japanese cartel members would not become involved. But just as
importantly, each Japanese firm would be assured that what was
already a low price level for Japanese television receivers in the
United States market would not be further depressed by the actions of
its Japanese associates.
"The
result was a phenomenal growth in exports, particularly to the United
States. Concurrently, Japanese manufacturers, and the defendants in
particular, made large investments in new plant and equipment and
expanded production capacity. It is obvious, therefore, that the
effect of the Japanese cartel's concerted actions was to generate a
larger volume of investment in the Japanese television industry than
would otherwise have been the case. This added capacity both enabled
and encouraged the Japanese to penetrate the United States market
more deeply than they would have had they competed lawfully."
Id., at 1628a-1629a.
For
a more complete statement of DePodwin's explanation of how the
alleged cartel operated, and the harms it caused respondents, see
id., at 1609a-1642a. This material is summarized in a chart found
id., at 1633a.
[Footnote
4] In holding that Parts IV and V of the Report had been
improperly excluded, the Court of Appeals said:
"The
trial court found that DePodwin did not use economic expertise in
reaching the opinion that the defendants participated in a Japanese
television [475 U.S. 574, 604]
cartel.
505 F. Supp. at 1342-46. We have examined the excluded portions of
Parts IV and V in light of the admitted portions, and we conclude
that this finding is clearly erroneous. As a result, the court also
held the opinions to be unhelpful to the factfinder. What the court
in effect did was to eliminate all parts of the report in which the
expert economist, after describing the conditions in the respective
markets, the opportunities for collusion, the evidence pointing to
collusion, the terms of certain undisputed agreements, and the market
behavior, expressed the opinion that there was concert of action
consistent with plaintiffs' conspiracy theory. Considering the
complexity of the economic issues involved, it simply cannot be said
that such an opinion would not help the trier of fact to understand
the evidence or determine that fact in issue." In re Japanese
Electronics Products Antitrust Litigation, 723 F.2d 238, 280 (1983).
The
Court of Appeals had similar views about Parts VI and VII.
[Footnote
5] I use the Third Circuit's analysis of the five company rule by
way of example; the court did an equally careful analysis of the
parts the cartel activity in Japan and the check prices could have
played in an actionable conspiracy. See generally id., at 303-311.
In
discussing the five-company rule, I do not mean to imply any
conclusion on the validity of petitioners' sovereign compulsion
defense. Since the Court does not reach this issue, I see no need of
my addressing it. [475 U.S. 574, 608]”
No hay comentarios:
Publicar un comentario